director and creative producer: maker of films and images - some serious, some not-so-serious
director and creative producer: maker of films and images - some serious, some not-so-serious
Zendesk, the champions of customer service, challenged us to create a global campaign that announced their AI capabilities in a typical, well, Zendesk way - unexpected, somewhat satirical and highly memorable. Thus, Help my AI! was born - a way for Zendesk to prove their AI for customer experience is superior by shining a light on the AI that are falling short…
Each character had features which allows Zendesk to communicate one of their 4 main AI differentiators: works right out the box - no need for expensive updates or consultants; makes service smarter; works with agents in mind and is trained on billions of real customer service data points.
Meet the rogue AI - Serenit-E, Derek, SCR33CH and MEBO…
Concept • Art direction • Scriptwriting • Character design • Editing
Sound design (by Jungle)